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Unique Marketing Ideas for Startups

7/26/2015

5 Comments

 
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While traditional marketing works well for established companies, many marketing strategies are not designed for new businesses. Instead, startups need innovative marketing ideas to help get their name recognized and their sales going. 

The right marketing can get your business started and set it up for long-term success. These unique marketing ideas for startups are ways to kick start your company and get your business going.

1.       Encourage customer involvement
A loyal customer base can help spread your brand to those who may not normally see your product. Encourage consumers to share your product on various social media sites using hashtags or handles. Likewise, creating a contest in which users submit photos or posts on social media is an excellent way to generate posts, tweets, likes, and shares for your business.

2.       Build name recognition
One of the biggest challenges faced by startups is brand recognition. Get your name out there by giving out bumper sticks or t-shirts to employees or as freebies at events. Likewise, murals, paintings, and chalk on the street can all be used to create name recognition.

3.       Engage on social media
Social media is one of the least expensive – and most effective – forms of marketing. It also gives brands a unique opportunity to engage their customers one-on-one. Interacting with consumers like this can help build a loyal base one customer at a time.

4.       Identify your target customers
As a startup, you may not have the resources to advertise to the entire market at once. Instead, identify two to three groups of target customers and focus marketing efforts in these areas. Facebook, for example, started for students at specific universities before expanding; now, everyone from middle school students to their grandparents uses the social media service.   

5.       Outsmart – not outspend
While you may not be able to outspend your competition, being a startup gives you the ability to outsmart them. Most large companies are set in their ways and major changes are rarely undertaken. As a startup, you can morph and adapt your business model, product, or marketing to outsmart your competition.

Marketing a startup can be difficult, but it also gives you the unique opportunity to be both flexible and creative. By using these unique marketing ideas, you can help get your startup off the ground and on the road to being successful!
5 Comments
Lucy link
8/16/2021 10:15:40 pm

Thanks for sharing this useful marketing tips. I will consider these tips for my startup, and hope it work great for me. In my opinion we should also embed our social media channels in digital business cards and leverage it for getting new connections.

Reply
Jack link
8/24/2021 09:30:12 pm

Thanks for sharing this useful information about unique marketing ideas. I hope these tips will help me in my startup. Also, I do agree with you point about social media. It is a great platform for marketing and building a brand. Thanks for these tips. Keep sharing

Reply
Mark
12/8/2022 08:50:34 pm

Great post!

Reply
Michelle Carter link
12/11/2022 08:13:05 pm

I agree! A free technique to increase reach, drive traffic to your website, and establish authority in your field is to create a social media profile for your firm that features consumers, offers educational content, and invites audience interaction.

Reply
Jobin Reddy link
12/11/2022 09:44:45 pm

Great ideas! I just completed my graduation and I was planning on opening a startup and this blog was really helpful. Thank you so much for the amzing blog. Looking forward to read more from you.

Reply



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