What’s your story?
When it comes to branding, a picture really is worth 1,000 words. Potential customers are likely to see your logo before they read anything about you so it needs convey your story. A good graphic designer will understand this and work with you to create design elements that present an image in line with what you want to achieve for your brand.
Be prepared for that conversation by having your brand story ready to present. Once that foundation is in place, you will be better equipped to provide feedback on how well the designer is achieving it. This goes for redesigns, too—a new design should continue to tell your brand’s story as well as the previous one did. Otherwise, the consequences can be brutal.
Inspiration is everywhere
One advantage to seeing so many marketing messages each day is that there’s no shortage of inspiration out there. A good brand is always evolving and adapting to new trends, rather than staying with the same-old, same-olds.
Seek out design ideas you like by cutting clips from magazines or adding links to a board in Pinterest. Choose examples of things you like and things you don’t so your designer will have a complete picture when it’s time to create design elements.
If at first you don’t succeed…
Because design elements are so critical to a brand’s public perception, it’s crucial that you are satisfied with the finished product before it’s added to your website or print collateral. Again, a good graphic designer will understand this and work with you until you are satisfied.
If you have a solid understanding of you brand story, examples of what you want to achieve, and the perseverance to stick with it until you get what you want, you may be rewarded with a strong design and brand visibility! It may help your brand rise to the top of the marketing fray that your consumers are bombarded with each day.