The Power of a Touch Point

When we started this enterprise we knew we had to get one thing going quickly — sales. The old adage that “nothing begins without a sale” certainly applies here, but just exactly how were we going to accomplish driving business to our door?

Touch points with qualified prospects. In today’s environment, and especially our demographic, people can see a pushy sales person coming from a mile away. We all scurry to become unavailable or to appear too preoccupied to give them our valuable time. It’s those non-intrusive touch points that offer the best opportunity throughout the sales process.

Direct mail is a great way to remind the prospect of your presence — on their time. A modern day misnomer is that direct marketing is dead, which is about as nonsensical as saying Jordan isn’t the greatest basketball player of all time. Direct mail is an excellent marketing tool. It is a gentle nudge that you’re available to assist, reinforces your company brand, facilitates strategic follow-up with specified prospects, enables ROI tracking, and most importantly, actually reaps results. There’s a reason the largest and most successful sales organizations in the world invest in it heavily — it works!