A company’s marketing materials, such as business cards, magazines, and brochures, can make a lasting first impression to potential customers.  As a company, you may want to take time and careful consideration in designing your marketing materials, as they can determine how your potential customers understand your brand message. Here are a few tips to keep in mind:
 
Keep It Simple
Keep your company logo and message simple across all marketing materials. Too much text can be overwhelming to readers, and can be messy or overcrowded on a page or printed material.
 
A complicated logo can confuse a customer, causing them to simply move on from learning more about what your company is about. Keeping your concepts direct and to the point can help to immediately draw in potential customers, and it can also send a clear message of what your brand is.
 
Great Photography
Visuals are everything in today’s world, and they’re usually the first thing people notice before reading more information. Interesting and quality photographs within your marketing materials show that you’re an established organization, and gives an impression of value to potential clients and customers.
 
Low quality photos incorporated into marketing materials can display amateurism and unprofessionalism, and can be a downfall to a company’s marketing campaign. Investing in good photography can help customers see your company as a professional and trustworthy business.
 
Find The Right Style
Tie in your color scheme, logo, and typography within your brand goals and overall feeling in each of your marketing materials.
 

• Color Scheme: Choose colors that are contrasting, as they attract immediate attention. Dark colors against light colors create such an effect, and stand out to readers. Be sure to also choose a color palette that is both visually appealing and ties in with your overall branding.

 

• Logo: Create a logo that is captivating and appealing to a wide range of people. Make sure to hire a professional graphic designer that understands the importance of marketing, and take your time in choosing the right look for you logo. This is the forefront of your business, the identifier of your brand, and deciding on a logo should be taken seriously.


• Typography: The font your company uses within marketing materials can either invite a customer in to read more, or push them away altogether. Choose a font that is aligned with the styling of your logo and that is easily readable, ensuring that customers can read it without any difficulty.


​Enlist A Literature Manager
In any company, there are constant changes, new product launches, and new marketing material to be presented to customers. For this reason, it can be useful to enlist the help of a literature manager to stay on top of all changes that shift from each marketing tool.
 
The manager should be responsible for ensuring that all changes are consistent with brand style and flow, and they should be constantly looking ahead to future ideas and for upcoming projects to market

Reaching new customers can be almost as hard as keeping the ones you already have! That’s why it’s important to constantly be looking for new ways to engage and grow your customer base. Here are a few tips on building a customer base for a small business!
 
Social Media
Build your online presence through different social media platforms, such as Facebook, Twitter, Pinterest, or LinkedIn. It’s important to spend equal time campaigning on all platforms you use until you’re able to see which one has more influence than the others, and what works best for your company.
 
Find out which social media outlet your target customers engage in the most, and become part of their online activity there. Interacting with followers, sharing your content as much as possible, and providing great online customer service can help to build up your customer base and also spread brand awareness.
 
Partnering
Choosing to partner with other businesses can help you learn a great deal about growing a customer base. It can also help you to gain access to new potential customers.
 
Collaborate with businesses in co-sponsoring events or complimentary services, causing both sets of customers to interact with both companies. Create referral programs that can generate awareness for each company, and offer incentives for customers who spread the word about your partnering business. Your business, as well as your partners, could benefit greatly from the exposure.
 
In-Person Networking
Although today’s market relies heavily on online marketing, it’s equally important to network face-to-face. A conversation in real life can provide feelings of trust and connection in ways that an online presence cannot. Human beings are primarily social, and an in-person dialogue or interaction can help contacts to become more invested in your company.
 
Networking with people in-person can also help create a lasting impression on potential customers, and it’s important to represent your business well when conversing. Take an interest in who you talk to, ask genuine questions, and listen intently to what each potential customer has to say.