Keep It Simple
Keep your company logo and message simple across all marketing materials. Too much text can be overwhelming to readers, and can be messy or overcrowded on a page or printed material.
A complicated logo can confuse a customer, causing them to simply move on from learning more about what your company is about. Keeping your concepts direct and to the point can help to immediately draw in potential customers, and it can also send a clear message of what your brand is.
Visuals are everything in today’s world, and they’re usually the first thing people notice before reading more information. Interesting and quality photographs within your marketing materials show that you’re an established organization, and gives an impression of value to potential clients and customers.
Low quality photos incorporated into marketing materials can display amateurism and unprofessionalism, and can be a downfall to a company’s marketing campaign. Investing in good photography can help customers see your company as a professional and trustworthy business.
Find The Right Style
Tie in your color scheme, logo, and typography within your brand goals and overall feeling in each of your marketing materials.
- Color Scheme: Choose colors that are contrasting, as they attract immediate attention. Dark colors against light colors create such an effect, and stand out to readers. Be sure to also choose a color palette that is both visually appealing and ties in with your overall branding.
- Logo: Create a logo that is captivating and appealing to a wide range of people. Make sure to hire a professional graphic designer that understands the importance of marketing, and take your time in choosing the right look for you logo. This is the forefront of your business, the identifier of your brand, and deciding on a logo should be taken seriously.
- Typography: The font your company uses within marketing materials can either invite a customer in to read more, or push them away altogether. Choose a font that is aligned with the styling of your logo and that is easily readable, ensuring that customers can read it without any difficulty.
Enlist A Literature Manager
In any company, there are constant changes, new product launches, and new marketing material to be presented to customers. For this reason, it can be useful to enlist the help of a literature manager to stay on top of all changes that shift from each marketing tool.
The manager should be responsible for ensuring that all changes are consistent with brand style and flow, and they should be constantly looking ahead to future ideas and for upcoming projects to market