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Should your business sign up for Yelp?

12/26/2013

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Attention local businesses, Yelp is here to Help! Putting your business in the hands of every customer that walks through your door can be nerve-racking. However, word of mouth is the best kind of advertising a business for which a business could ever ask. Here are some Pro's and Con's of using Yelp.

Cons
Once you Yelp, there is no turning back.  Your account on Yelp cannot be deleted once it is activated.  So if you have un-happy customers leaving you negative reviews, they are pretty much there forever. Negative reviews on your Yelp account can definitely hurt your business.  Yelp is free, but if you pay for your Yelp account, you can conveniently hide these negative reviews.

Pros
Yelp is used by all different kinds of businesses.  The site receives over ten million visitors a month.  If your business is not included in these customer searches, you are missing out!

Everyone is looking online for recommendations in their area.  Many tourists search Yelp when visiting a new area.  Tourism has actually become a large portion of Yelp searches, which can tremendously boost a business’ appeal.  As for your loyal customers, just ask them to write a nice review for you.  This can help promote your business and stay on top of your customers wants and desires.

Another great thing about Yelp is that it is simple and free to use.  Visit http://www.yelp.com/business/unlocking to make a free profile and begin showcasing your business to potential customers.
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