They have become the predominant user of social media in the past 3 years. Leading the pack with most visits to social networks, mothers are more willing to Like and Share a brands page with their online community. Online Brands have recognized this and have become more interactive by communicating directly with mothers through online conversations.
Brands have also noticed that Mothers rely heavily on product reviews and soundboards. Mothers are more likely to purchase something that was recommended or reviewed. Since mothers do the majority of their shopping online, brands have become aware of the importance of tracking their reviews and customer satisfaction.
Mothers are blogging queens. A mother writes about 1 in 3 blogs you will find on the Internet. Thanks to their words of wisdom and reviews, brands are able to notice what is trending, and how they can tailor their advertisements to the trends.
Brands have started tailoring their marketing efforts specifically to mothers by establishing an emotional connection with them. This is done by focusing on what mothers care about. Moms these days are not only buying groceries, but electronics, cars, and other major purchases. Brand have recognized these changes and have made campaigns that focus on the needs of a mom in this day and age. With that said, it is worth your while to see how you can get your brand noticed by such a powerful sector of online consumers.