What is the best way to reward these clients? When it comes to your highest-value customers, what type of value can you provide them to make them feel exclusive and invested in your business? It’s not always a by-the-book formula, but there are many creative and fun ways to reward your most loyal clients and customers. Here are six ways:
Hold an exclusive preview. If you have a new product, line, or offer coming out, reward your best clients with an early preview where they can see it or buy it first. Make it into an exclusive event for a true VIP feel, and your most loyal customers will feel special.
Host a special event. Take your most loyal and high-value customers out for an entertaining event, either individually or in small groups. Treat them to a suite at a sporting event or concert, a day at the race track or a sailing adventure. Create networking opportunities that could turn into an annual event.
Offer reciprocal discounts. It’s a classic reward to team up with other business to offer discounts on goods and services with their associated businesses. When clients reach certain volume, reward them with discounts and special access elsewhere.
Free product development and previews. Make your best and most trusted clients and customers feel especially connected and invested by giving them a chance to preview and test your products and services before they launch. Show them you trust their feedback.
Preferential treatment and services. Often times a few big customers are responsible for a large percentage of business. Reward that exclusive group with a special level of service, exclusive terms or additional products or services at cost.
Reward introductions and referrals. Help give your best and most loyal clients another reason to recommend you to their network by creating a program – discounts or gifts – for every new client they introduce to your business.