Brochures and the engaged customer
The brochure can be a trusted sign that a customer has become an “engaged” customer. This means that the person who took the brochure is interested in sourcing more information other than that already available on a website.
Supporting purchase decisions
Brochures are popular among companies who advertise high-value and high-risk purchases, in contrast to your everyday products which use online reviews and product descriptions as advertising.
According to market research, brochures play a role in supporting a customer’s decision to purchase, specifically if the item being bought is deemed high value and/or took considerable time to purchase. As such, a brochure has become a way of justifying a purchase, thus reinforcing the emotional reasons behind a purchase.
Complement to digital marketing strategies
An A-5 sized brochure provides people with sufficient content on a business or product that can inspire them to seek more information online. This smaller size ensures that the brochure can be tucked into a bag or pocket for later reading material when the person has time to spare.
Another use for brochures today is to provide the sales team with all relevant major talking points for people to review at a later stage. For those people who prefer to read the paper than stare at a computer screen or tablet, a brochure is a handy way of giving them relevant information.
When all is said and done, the brochure is a tool that complements other digital marketing strategies. Together they can help add value to your business marketing efforts!