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Best of the best in CRM software

5/23/2014

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If you’re a business owner or manager, there is no hiding the impact Customer Relationship Management (CRM) software can have on streamlining your sales functions and customer management, thus positively affecting your bottom line.

For any business, cultivating and maintaining relationships with current and potential customers is the core of doing business. It’s difficult to thrive, in any business, without those sustainable, long-term relationships.

The benefits of customer relationship management are numerous. CRM software employs many tools to streamline sales functions, including client management, profitability tracking, managing contracts, customer service, scheduling, client tracking, sales rep management, and more.  CRM software utilizes dashboard, analytics and reporting tools to provide businesses with an all-encompassing vantage point of operations and thus more control to create increased efficiency.

That’s why it is advantageous, if not critical, to implement CRM software into your business operations. Here are five of the CRM software options on the market that are most commonly the highest-rated in product reviews.

SalesForce.com is the market leader among cloud-based CRM providers for a reason. It serves a wide base of industries and business sizes, has more options than the competition, and several unique features.

Oncontact was No. 2 on a product review list by Toptenreviews.com.  User-friendly and intuitive, it offers a full range of services as a customizable application suite that automates the sales, marketing and customer service areas.

Sage is a good option for small- and mid-sized companies and features a familiar navigation system, interactive dashboard and detailed marketing campaign creation. This cost-effective option allows businesses to perform basic sales, marketing and customer support automation.

SugarCRM is geared toward small- and mid-sized companies in any industry. It excels in sales force automation, customer support automation as well as reporting and analytics, earning a full five stars from Reviews.com.

Microsoft Dynamics is both user-friendly and affordable, offering guided dialogue scripts, powerful reporting capabilities, great online support and organized data management.
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