Utilizing online video marketing is one of the most impactful ways for businesses of all sizes to tell the story of their products and services.
Simply put, video is hot. It’s quickly becoming an integral way users consume content online, making it an effective tool for business. YouTube alone has 154 million monthly viewers and 4 billion views per day, making it the world’s second-largest search engine. Businesses have responded to this trend, and according to eMarketer, 36 percent of U.S. businesses with more than 100 employees use YouTube for marketing purposes. Meanwhile, a staggering 81 percent of senior marketing executives use online video content in their marketing campaigns – up by 70 percent over just two years, per MarketingProfs.
So it makes quite a bit of sense for your business to create online demo or product videos. Not only can such videos help explain your product or service better, they can educate and engage customers, create credibility, differentiate your products, put a face to your brand and increase conversion rates – all of which helps drive sales.
Here’s a look at seven ways in which demo and promo video can benefit your business.
Video is simple and personal. Video is easy content for users to digest versus reading the same message about a brand on a webpage. It also connects with viewers on a deeper and more emotional level.
Multiple touch points for consumers.
One piece of video content can be used across digital and social platforms on multiple channels – on your website and blog plus on social media sites like Facebook, Twitter and YouTube – to create multiple touch points as well as new entry points for consumers.
Levels of product awareness.Video content is ideal for digital and social channels – it’s searchable and sharable – and an outstanding video can go viral. People share video (more than 700 YouTube videos are shared every minute on Twitter), making it the best way to reach a lot of customers quickly for maximum exposure for your message and brand.
A public face for your brand.
Video puts a face to your products and services. It is the fastest way for potential customers to get to know your brand and is a chance to create favor and trust with your company.
Educate potential customers.
Videos play a role within the consumer decision-making process, they are well-suited for explaining complex information, and provide an ideal opportunity to explain or demonstrate a product or service.
Video is mobile, measurable and has a long shelf life.
Not only is video content popular, it now accounts for 50 percent of all mobile online traffic. Analytics can smartly track the success of online video, which is also cost-effective because it can continue to live online and work for you by representing your brand 24/7 over time.
Boost online presence and SEO. New and original content has a significant impact on search engine optimization (SEO), helping you grow and then convert your audience. People are searching online for products and services, and videos routinely rank high in Google search results.
Increase sales conversion rates. Online users are impatient, and you only have a few seconds to reach them. A great demo video will grab attention and create an experience before a call to action at the end.
Simply put, video is hot. It’s quickly becoming an integral way users consume content online, making it an effective tool for business. YouTube alone has 154 million monthly viewers and 4 billion views per day, making it the world’s second-largest search engine. Businesses have responded to this trend, and according to eMarketer, 36 percent of U.S. businesses with more than 100 employees use YouTube for marketing purposes. Meanwhile, a staggering 81 percent of senior marketing executives use online video content in their marketing campaigns – up by 70 percent over just two years, per MarketingProfs.
So it makes quite a bit of sense for your business to create online demo or product videos. Not only can such videos help explain your product or service better, they can educate and engage customers, create credibility, differentiate your products, put a face to your brand and increase conversion rates – all of which helps drive sales.
Here’s a look at seven ways in which demo and promo video can benefit your business.
Video is simple and personal. Video is easy content for users to digest versus reading the same message about a brand on a webpage. It also connects with viewers on a deeper and more emotional level.
Multiple touch points for consumers.
One piece of video content can be used across digital and social platforms on multiple channels – on your website and blog plus on social media sites like Facebook, Twitter and YouTube – to create multiple touch points as well as new entry points for consumers.
Levels of product awareness.Video content is ideal for digital and social channels – it’s searchable and sharable – and an outstanding video can go viral. People share video (more than 700 YouTube videos are shared every minute on Twitter), making it the best way to reach a lot of customers quickly for maximum exposure for your message and brand.
A public face for your brand.
Video puts a face to your products and services. It is the fastest way for potential customers to get to know your brand and is a chance to create favor and trust with your company.
Educate potential customers.
Videos play a role within the consumer decision-making process, they are well-suited for explaining complex information, and provide an ideal opportunity to explain or demonstrate a product or service.
Video is mobile, measurable and has a long shelf life.
Not only is video content popular, it now accounts for 50 percent of all mobile online traffic. Analytics can smartly track the success of online video, which is also cost-effective because it can continue to live online and work for you by representing your brand 24/7 over time.
Boost online presence and SEO. New and original content has a significant impact on search engine optimization (SEO), helping you grow and then convert your audience. People are searching online for products and services, and videos routinely rank high in Google search results.
Increase sales conversion rates. Online users are impatient, and you only have a few seconds to reach them. A great demo video will grab attention and create an experience before a call to action at the end.
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