Business cards are everywhere. And, even today, they are still a necessity. That’s because business cards still represent one of the best ways to market yourself and your business in one-on-one interactions with a captive audience. Even so, many business cards that are exchanged end up collecting dust or sit at the bottom of a trash can. Here are six tricks to make your business cards a more effective marketing tool.
Include them with all correspondence. What you are sending may wind up in the trash, but your business card will likely be saved. From there, you never know whose hands it might wind up in when people are looking for a referral. Include a card in everything you send out.
Create a digital version. Take a photo of your own business card and create a contact with it on your smartphone along with all of your contact information, including your website. When you network, ask if you might text or email your card to them. That way, you have their information as well.
Tracking systems. Include a tracking code or SKU on your business card. When you distribute them, tell contacts about incentives like a discount for calling or coupon for checking your site. This will enable you to track the responses you do receive.
Add testimonials. Add a brief quote from a client and/or a link to your testimonials page on your site to your business card. Customers react strongly to other customers’ reviews, and nothing adds credibility like a testimonial.
Partner with a cause. Social and community responsibility is a part of business today. Let your network know what causes you care about, letting them get to know you more, and use your card as a distribution vehicle for the cause. Insert a small logo for the cause with “proud supporter” or “proud volunteer.”
Put a face to the name. You very likely have business cards of people and you don’t remember who they are. Don’t let that happen to you. Consider putting your photo on your card so people remember you after they met you. A professional photo adds familiarity as well as the likability factor.