​Recently, we have been working on quite a few moments located on busy throughfares of the South Bay. Often clients are hesitant to update the signage and over time the sun and rain do their damage.
 
In our costal community of Redondo Beach the daily traffic volume on Pacific Coast Highway (PCH) is approximately 49,000 vehicles per day. This data is part of the annual average daily traffic (AADT) measured by Caltrans, which reflects the traffic flow and trends on state highways​. That is almost 18,000,000 cars a year that drive by your business and see your signage!
 
For other busy streets in Redondo Beach:

• Aviation Boulevard has an AADT of around 22,000 vehicles per day. Almost 8,000,000 a year.
• Torrance Boulevard sees approximately 24,000 vehicles per day. 8,760,000 a year.
• Artesia Boulevard experiences about 18,000 vehicles per day. 6,570,000 a year.

 
 
Monument signs play a crucial role in business and property management for several reasons:

1. Visibility and Branding: Monument signs are highly visible and can be seen from a distance, making them effective for attracting attention. They serve as a prominent branding tool, displaying the company's name, logo, and sometimes additional information like slogans or services offered.
2. Professional Appearance: A well-designed monument sign can enhance the professional image of a business or property. It shows that the company or property management is established and serious about its presence.
3. Navigation and Identification: Monument signs help visitors and customers easily locate a business or property, especially in large complexes or areas with multiple buildings. This is particularly important for real estate and property management companies to ensure potential tenants or buyers can find their way.
4. Durability: These signs are typically constructed from durable materials such as stone, brick, or metal, ensuring they withstand weather conditions and last for many years with minimal maintenance.
5. Regulatory Compliance: Many municipalities have regulations that favor monument signs over other types of signage, such as pole signs, due to their lower profile and aesthetically pleasing appearance. Having a monument sign can ensure compliance with local zoning laws and regulations.
6. Value Addition: Monument signs can add value to a property by enhancing its curb appeal and making it more attractive to potential tenants or buyers. For businesses, this can translate into increased foot traffic and sales.

In summary, monument signs are important for their ability to enhance visibility, professional appearance, navigation, durability, regulatory compliance, and overall value addition to a property or business.
 

Signage often requires permits to ensure it complies with local regulations, zoning laws, and safety standards. Here are some general guidelines on when you might need a permit for signage:
 
When Signage Typically Requires Permits
Permanent Signs: Most permanent signs, such as building-mounted signs, pole signs, and monument signs, will require a permit.
 
Large Signs: Signs over a certain size or height often need permits due to potential safety and aesthetic concerns.
 
Illuminated Signs: Any signage that includes lighting, especially electrical wiring, usually requires a permit to ensure it meets electrical codes.
 
Freestanding Signs: Signs that are not attached to a building, like freestanding or pylon signs, typically need permits.
 
Digital and LED Signs: These often have specific regulations due to their potential to distract drivers and their need for electrical connections.
 
Temporary Signs: While some temporary signs might not require permits, others, especially large or long-term temporary signs, often do.
 
Changes to Existing Signs: Alterations, including changes in size, location, or illumination, usually require a new permit.
 
Historical Districts: If the signage is in a historic district or on a landmark building, additional permits and approvals are often needed.
 
Special Zoning Areas: Areas with special zoning regulations, such as scenic corridors or commercial districts, might have stricter signage requirements.
 
Real Estate Signs: Large real estate signs or those placed in certain locations may require permits.
 
Steps to Obtain a Sign Permit
Research Local Regulations: Check with your local government or planning department to understand the specific signage regulations and requirements in your area.

Prepare Documentation: Gather necessary documents, such as site plans, drawings, and specifications of the proposed sign.

Submit Application: Fill out and submit the sign permit application, including all required documents and fees.

Review Process: The local authority will review your application to ensure compliance with all regulations.

Inspection: Once the sign is installed, an inspection may be required to verify it meets all permit conditions and safety standards.
 
Common Considerations
Location Restrictions: Some areas restrict where signs can be placed, such as setback requirements from property lines or other signs.
 
Size and Height Limits: There are often maximum size and height limits for signs based on zoning and location.
 
Content Regulations: Some municipalities regulate the type of content that can be displayed, particularly in residential areas.
 
Maintenance Requirements: Signs must be maintained in good condition, and permits might include provisions for regular upkeep.
 
If you need help navigating the permit process or understanding specific local regulations, it can be beneficial to consult with a professional who specializes in signage permits like DWJ.
 
Failing to obtain the necessary permits for signage can lead to various penalties and consequences, which can vary depending on local regulations. Here are some possible penalties:
 
Here are the Possible Penalties for Not Permitting Signage
 
Daily Fines: Some municipalities impose daily fines for each day the unpermitted sign remains in place.
One-Time Fines: A one-time fine can be assessed for installing a sign without a permit.
 
Removal Orders:
Immediate Removal: Authorities may require immediate removal of the unpermitted sign.

Removal Costs: The business owner may be responsible for the costs associated with removing the sign.

Legal Action:
Citations: A citation may be issued, requiring the business owner to appear in court.

Lawsuits: In severe cases, the municipality may file a lawsuit to enforce signage regulations.

Business License Impact:
Suspension: The business’s operating license might be suspended until the issue is resolved.

Revocation: Persistent non-compliance can lead to the revocation of the business license.
 
Operational Delays:
Project Delays: The need to remove or modify the sign can delay business operations or promotions.
​
Additional Costs: Redesigning and re-permitting a sign can result in additional costs and time.
 
Steps to Avoid Penalties
Research Regulations: Understand the local signage regulations and permit requirements before installing any signage.
 
Consult Professionals: Work with signage professionals or consultants who are familiar with local laws.
 
Apply Early: Start the permit application process early to avoid delays.
 
Maintain Compliance: Ensure that any changes to signage are permitted and comply with local regulations.
 
Stay Informed: Keep up-to-date with any changes in local signage laws and regulations.

In today's dynamic workplace, fostering a positive and productive environment is crucial for company success. One often overlooked yet highly impactful tool for achieving this is office signage. Thoughtfully designed and strategically placed signs can significantly enhance company morale, creating a more engaging and supportive atmosphere for employees.

Firstly, office signage serves as a visual representation of company culture and values. Inspirational quotes, mission statements, and core values displayed prominently throughout the office remind employees of the organization's purpose and goals. This constant reinforcement can instill a sense of pride and belonging, motivating employees to align their efforts with the company's vision.

Moreover, office signage can improve communication and reduce confusion. Clear directional signs, labels, and informative posters help employees navigate the workspace efficiently, minimizing frustration and fostering a sense of order and organization. When employees can easily find what they need and know where they are going, they are more likely to feel at ease and focused on their tasks.

Signage can also play a vital role in recognizing and celebrating employee achievements. Displaying boards that highlight employee accomplishments, milestones, and contributions can boost morale by acknowledging hard work and dedication. This public recognition fosters a culture of appreciation and encouragement, motivating others to strive for excellence.

Additionally, incorporating elements of fun and creativity in office signage can contribute to a more vibrant and enjoyable workplace. Quirky signs, colorful graphics, and interactive boards can inject a sense of humor and playfulness into the office environment. This not only lightens the mood but also encourages creativity and collaboration among employees.

Finally, safety and wellness signs demonstrate a company's commitment to employee well-being. Clear guidelines on health and safety protocols, reminders about taking breaks, and promoting wellness initiatives show employees that their health and happiness are a priority. This can lead to a more engaged and satisfied workforce, ultimately boosting overall morale.
​
In conclusion, office signage is more than just functional decor; it is a powerful tool for enhancing company morale. By reflecting company values, improving communication, recognizing achievements, adding creativity, and promoting well-being, effective signage can create a more positive and motivated workplace.

​

​Building signage plays a pivotal role in the success and visibility of any business. 

First Impression: Your building signage is often the first interaction potential customers have with your business. A well-designed sign can create a positive first impression, conveying professionalism, credibility, and the essence of your brand.

Brand Visibility: Building signage acts as a constant advertisement for your business, even when you're not actively promoting it. It increases brand visibility and recognition within your local community, helping to attract both foot and drive-by traffic.

Location Identification: In a sea of buildings and storefronts, your sign helps people locate your business quickly and easily. This is especially important in urban areas or areas with multiple businesses in close proximity.

Marketing Tool: Building signage is a cost-effective marketing tool that works for you 24/7. It communicates essential information about your business, such as your name, logo, tagline, and contact details, effectively promoting your products or services to a wide audience.

Differentiation: A unique and eye-catching sign sets your business apart from competitors. It helps to distinguish your brand and make it memorable in the minds of consumers, increasing the likelihood that they will choose your business over others.

Professionalism and Trust: A well-maintained and attractive sign conveys professionalism and instills trust in potential customers. It signals that you take your business seriously and are invested in providing quality products or services.

Regulatory Compliance: In many jurisdictions, having proper signage is not just beneficial but also mandatory for businesses. Failure to comply with signage regulations can result in fines or legal consequences, making it essential to have appropriate signage for your building.
In conclusion, building signage is a critical aspect of your business's overall marketing and branding strategy. It serves as a powerful tool to attract customers, increase brand visibility, and differentiate your business from competitors. Investing in high-quality signage that accurately represents your brand is essential for long-term success and growth.

​Did you know that coffee is the most consumed product worldwide? Three billion cups consumed every day. Being one of those three billion cups, I am lucky to have a wife who loves coffee as much as I do. And she takes it just like me — coffee + creamer. Really don’t understand how people can drink it straight.

Coffee is my guilty pleasure, or so multiple media outlets would have me believe. If starting the day off with coffee is some kind of nutritional sin, then I’ll go to confession weekly. As I sit here drinking my third cup, I am wondering how much coffee is too much? 

Like the Coronavirus, there is a whole bunch of information out there that seems to change regularly. Some of the most fit people I know crush coffee. Don’t know how many cups they drink a day, but I do know it’s more than one, and they are in killer shape. A little research for answers and it turns out there is quite a bit written about coffee drinking. 

Boom! You can drink coffee and some is even good for you!  

WebMD and health.com websites sited The American Journal of Clinical Nutrition (AJCN) as their source for credible information. Being the skeptic that I am, I couldn’t find any data revealing their biggest sponsor to be Folgers Coffee, so their information seems legit. Turns out, the AJCN is “The most highly rated peer-reviewed, primary research journal in nutrition and dietetics. The American Journal of Clinical Nutrition publishes the latest research on topics in nutrition, such as obesity, vitamins and minerals, nutrition and disease, and energy metabolism.”

A study conducted by researchers from the University of South Australia suggested that drinking six (6) or more cups of coffee per day may increase your risk of heart disease by up to 22%. They analyzed the health records and self-reported dietary patterns of 347,077 participants between the ages of 37 and 73 — not a bad sample size. That many people, I think we can agree the data should be fairly accurate (given the rule that each study will be within 2% to 3% margin of error). I’ll buy those results and limit my consumption to five (5). 

Also, according to an article in Time Magazine, drinking up to eight (8) ounces of coffee a day is good for you. The indulgence can actually help you live longer. 

Note to self: no more guilt over that afternoon cup!

​Or so we say until there’s a dry spell. Rain, rain, glad you’re here, but please, only on weekends in our business. Last year about this time we started an entire sign pack project in Culver City for a 30-year old corporate office building. It was a major remodel — the Request for Quote came in as a 28-page PDF document.

Quite an undertaking and a great opportunity to test our strength as a team.

By the time we won the bid, the project was well into the remodel phase, making it challenging to perform a site survey and determine exactly where signs were to be placed. Looking back, there wasn’t a page that didn’t require edits, from changing the letters to be without trim to the location of the directional signage. And as usual, there was the long wait to obtain permits from the local municipality.

​We plotted a course for production and construction of each item on the project list, working closely with the client via weekly meetings which included our fabrication team and customer service reps. We provided samples, artwork, and even created the required renderings to complete the project.

​Plot, plan, and adjust. To give you an idea of the process, we typically print out ALL items onto an 8.5x11 sheet, walk the property with the client and tape up the signage throughout. This give us an assessment of what needs adjusting and whether change orders are necessary. As each page of the RFQ is approved, we collaborate with fabrication to procure materials and allocate time as precisely as possible to achieve the best results manpower allows and the weather permits.

​By the time we were finished, DWJ had installed over 276 signs throughout the remodeled building. Everyone was happy — and still is. We have been able to provide touch ups, add names, and be a continued partner with this valued client.

OMG!! This guy won’t stop calling! IGNORE!

That was me 10 minutes before I sat down to write this blog. Every morning these days I get an email from an address I’ve never seen before: “Hi Dietrich…I was looking at your website and I noticed…” DELETE!

In this 2020 biz world, we’re bombarded with advertisements, some got-to-have product we’ve got to have. Frankly, it’s sleazy and cheesy. I can’t be the only one who finds it annoying when Mike Trout is pushing a protein drink on his Instagram page. I get it. We shouldn’t fault people for peddling their products or services, but there really is an etiquette to this. It separates the discerning professional from the indiscriminate snake oil guy.

I’ve been in sales my entire career. I have been politely asked to get lost.

​From those experiences, here’s my learn on business etiquette. Refer to THE BOOK. Yes, I’m talking about Emily Post’s Etiquette. Adhering to rules of etiquette is how successful people conduct themselves. Basically, it’s how you get people to listen and maybe even like you. Be interested in people and they will generally be interested in you. Be + considerate.

It really is simple. Follow the Golden Rule. Don’t do unto someone else something you wouldn’t want done unto you. I hate it when someone spams me, therefore, I don’t do it to others. I know. It’s a numbers game, but it ultimately does more harm than good.

Sure, cold call or email a potential client, but do it considerately. Research before you pick up the phone or type a word. Anticipate a genuine need or want, instead of trying to sell. No need to be pushy. Begin the relationship with a subtle touch, then follow the contact on Twitter, Instagram, and LinkedIn. Get to know them and what they like. Not every contact should become a customer — there’s a polite way to find that out.

It isn’t spamming and calling three times a day.

You’re single and ready to mingle, not married and you are looking for a girlfriend or a boyfriend. What does that person look like? How does that person act? What are his or her hobbies? Do they work out? Do they read a lot? Do they like to write? Do they chew with their mouth open?

Just like a perfect partner, some customers are perfect and some – not so much.  

When it comes to customers, we typically run a “come one, come all” attitude towards business. We will work with anyone who is willing to work us, unlike dating where we become very particular about who we will accept. The reality is that not every customer is for us.

We are routinely asked, “Can you print this?”, “Can you make that?”, “How fast can you do it?” My reply is “Well, I’m not pushing a Bentley, so of course we will take the work.” In the early days, I would put in hours and hours to produce an invitation — paper samples, design samples, running proofs, running proofs, running proofs (you get the idea). I could have charged $5,000 for the 250 invitations and would still have lost money. Highly unlikely that customer will place future orders or be a referral source. Although very nice people, we should have sent them to an online supplier specialist.

Fortunately, there are customers who are oh so perfect. We have accounts that order from us every single day, tell us constantly how grateful they are for our service, and always pay their bills. That said, the concept that “I like the customers who like me” is the fastest way to lose money and go out of business. Since taking our lumps, we have created the profile of what we believe is our perfect customer.

Our ideal is an overworked purchasing department, facilities department or marketing team. A company with multiple locations across California — property management, credit unions, fast food chains, coffee franchises — who can simply click the “Forward” button and we take it from there. The reality is that most client relationships begin as a push-pull effort to match goals and needs with capabilities. Sometimes we can, sometimes we can’t. The better we are at listening and hearing, the more often the ideal customer shows up.

Oh, and one other thing. According to Grant Cordone (If You’re Not First, Your Last), the money is in the follow up. I would never have ended up marrying my wife if I had not followed up many, many, times. Customers are the same. This Covid-19 distancing period is the opportune time to get virtually closer to your “oh so perfect” clients. Follow up!

I just saw a headline – how a guy (Moiz Ali) took a deodorant company (Native) from $0 to $100 million in 2 years!
 
How did this guy do it? What does he know that we don’t know?
 
What do financially successful people have that others don’t have? Gift of gab? Talent?  I once heard that a wise man learns from others mistakes and an idiot learns from his own. To take a business from $0 to a $100Ms, you have to have some help along the way. You need a few good examples of people that came before you.
 
A mentor is only as good as you are willing to heed their advice. Why be so thick-headed that you think you already know how to do something? Unless you have already successfully done it, the truth is you don’t know how. We want to build a $5 million dollar company, we have never done that. We need to find someone who has, then have them mentor us. I want to complete a triathlon. I better get out there and figure out how, and talk to someone who has done it.
 
We have all done something in our life that can be of value to someone else. Pay it forward. Fastest way to misery is to avoid service, to be nothing but a lesson to people of what not to be.
 
At some point in our lives we will be an example to someone else. The question is, “Are we an inspiration to that person, or are we that person no one wants to be like?” Be a teacher to someone, guide them through all the mistakes you made so they can avoid making them too.
 
Pay it forward and support someone to becoming better than you. You will know you did a good job when “the apprentice is now the master.”
 
Be a blessing in someone’s life, not the lesson.
 

This week, while on calls, I have caught myself shooting hoops, throwing a ball against the wall, on a run, drinking a beer, and of course, watching Tiger King on Netflix. I am also replying to emails at 10:00pm at night instead of being in bed getting ready for the next day.
 
Working from the garage office would be perfect — IF ONLY it was summer! It is so cold in here my fingers are shaking and it reminds me of being back in Orange City, IA. I have always dreamed of an indoor/outdoor office set up. Although now that I realize how cold that can be, I may rethink the dream. Also, the glare from the computer screen can make it tough to read anything on the right-hand side.
 
Despite these complaints, it got me thinking, “What is the perfect home set up?” Comfy chair, great internet connection, cool neighbors, good window location, plenty of desk space to spread out, printer that works, desktop computer, and all of your logins already saved?
 
Wait! I do have this chance to make my own “office.” It shouldn’t take much to create a space to work from, aside from those needed resources you hear yourself saying, “Ugh, if I was at my office.” Yesterday I needed login information and, of course, it is written on a piece of paper in the bookkeeper’s files. “Ugh, if I was at my office.”
 
I can’t sit still for very long, so I certainly need a space where I can stand up and move around. Steve Jobs was known for walking and talking with the person when he had to have an intense conversation. Some of his walks went for miles! For some reason the moving around helps me think. Working out of this garage gives me the chance to swing a bat.
 
The longer I reflected on my own work station it dawned on me. The perfect workspace is like beauty — it is in the eye of the beholder. For me, I need a few things outside of the obvious, namely a computer and the internet. I have to have a desktop printer that works 100% of the time. Call me old school, but I still like to print important stuff and read the paper copy. Among all the errors I make in a given day, it seems to help cut down on some.
 
I do need an actual desk to sit at — I can’t sit on the couch or at the dining room table. If I don’t have an actual designated work station, I am going to be doing everything besides working — cleaning, noticing things I need to do around the house, socializing on my phone.
 
So, I sit here blowing on my hands thinking this social distancing could last much longer and wondering what space heaters cost. Actually, we are pretty lucky to be able to work from home and create our own little office away from the office. It is our little space to placate all of idiosyncrasy, the home office.  #CoronaCantKeepMeDown