Well-designed logos signal to the public that your business is organized and professional. If your brochure or website design looks like it was put together by an amateur, why should a prospective client or customer take you seriously? There’s a ton of competition in any industry, and consumers are more demanding than ever.
Your design affects your employees just as much as it does your customers. Your employees are walking ambassadors for your brand, and they should feel confident about how that brand is represented on their polo shirts, business cards, and other collateral. If your employees are not confident in how the brand is represented, they won’t be as confident when interacting on your company’s behalf.
Good design should work in conjunction with written messages, not against them. A strong logo can communicate ideas or feelings that words just can’t describe. The last thing you want is for a customer to look at your product and see conflicting messages between what the logo says and what the corresponding words say.
For example, think about how much is said just by looking at iconic symbols like the Nike Swoosh or the Apple on every iPhone, iPad, or MacBook. The clean design elements compliment the clear and compelling copy that consumers have come to expect from these brands.
As the saying goes, you get what you pay for. That can be especially true with graphic design. While you may need to pay a little more upfront for a quality and professional-looking logo or other graphics, you will reap the benefits of increased sales and visibility in the long run. A good designer should be able to quickly and efficiently turn your ideas into reality and work with you until you are satisfied with the results. Anything short of that will result in spending more of your hard-earned money on starting over with someone else.