Advertising a job opening requires a bit of marketing. As a business owner, you need to be specific, clear, and appealing in order to find the right person for the job. Fortunately, it can be done and generate good results.
Process of advertising a job opening
When it comes to creating a job advertisement, it needs to be clear and direct. The type of job and level of expertise should be clearly stipulated in the title of the job ad. From there, the job responsibilities should be listed starting with the vital responsibilities. Ideally, your job ad should list the requirements you are looking for in a job candidate such as skills, education, certificates, or experience. As with any ad, marketing is crucial thus your ad should have other benefits besides monetary as an appeal to the right candidate.
Places to post a job opening
With your job opening ad clearly defined, your next step is to decide where you are going to post your ad and what are the costs.
Depending on the nature of the job you are advertising, you may want to look at social media such as LinkedIn, Monster or Indeed. These will help you target multiple professional people simultaneously. Often social media can help you target qualified people in a cost-efficient way.
Another way to promote your job opening online is to research your industry’s events, social gatherings and online groups. This will give you direct access to experienced people in your industry. Other online websites that can help promote your job opening include Craigslist, which targets lower skill workers or temporary workers.
If you are targeting a specific niche, you may want to try the following sites:
1. Finance jobs can be promoted on www.efinancialcareers.com
2. Retail jobs would be posted on www.allretailjobs.com
3. Advertising jobs can be promoted on www.theladders.com
4. For IT employees look at www.dice.com
With online job postings, you may receive a huge number of applicants some of which often are not suitable for the job. While this may not be the case with niche sites, Monster, Craigslist and Indeed can result in a large quantity of applicants in which case, you may need to take some time to sort through all the applicants or get some assistance during the recruiting process.
Besides placing your job ads online, you may choose to focus on print ads or a combination of both online and print. A good place to start is with your local newspaper. Your local newspaper is targeting people within your vicinity. If you advertise in your local newspaper be sure that your job ad meets the paper’s format and is in the correct size.
Trade publications offer an opportunity to business owners to advertise their jobs both in print and online. You have a higher chance of people in your niche reading the publication you are advertising in when it is a trade publication. Ask the publications you use if your ad will appear both in print and online as well as the costs involved.