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8/5/2024

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​Recently, we have been working on quite a few moments located on busy throughfares of the South Bay. Often clients are hesitant to update the signage and over time the sun and rain do their damage.
 
In our costal community of Redondo Beach the daily traffic volume on Pacific Coast Highway (PCH) is approximately 49,000 vehicles per day. This data is part of the annual average daily traffic (AADT) measured by Caltrans, which reflects the traffic flow and trends on state highways​. That is almost 18,000,000 cars a year that drive by your business and see your signage!
 
For other busy streets in Redondo Beach:
  • Aviation Boulevard has an AADT of around 22,000 vehicles per day. Almost 8,000,000 a year.
  • Torrance Boulevard sees approximately 24,000 vehicles per day. 8,760,000 a year.
  • Artesia Boulevard experiences about 18,000 vehicles per day. 6,570,000 a year.
 
 
Monument signs play a crucial role in business and property management for several reasons:
  1. Visibility and Branding: Monument signs are highly visible and can be seen from a distance, making them effective for attracting attention. They serve as a prominent branding tool, displaying the company's name, logo, and sometimes additional information like slogans or services offered.
  2. Professional Appearance: A well-designed monument sign can enhance the professional image of a business or property. It shows that the company or property management is established and serious about its presence.
  3. Navigation and Identification: Monument signs help visitors and customers easily locate a business or property, especially in large complexes or areas with multiple buildings. This is particularly important for real estate and property management companies to ensure potential tenants or buyers can find their way.
  4. Durability: These signs are typically constructed from durable materials such as stone, brick, or metal, ensuring they withstand weather conditions and last for many years with minimal maintenance.
  5. Regulatory Compliance: Many municipalities have regulations that favor monument signs over other types of signage, such as pole signs, due to their lower profile and aesthetically pleasing appearance. Having a monument sign can ensure compliance with local zoning laws and regulations.
  6. Value Addition: Monument signs can add value to a property by enhancing its curb appeal and making it more attractive to potential tenants or buyers. For businesses, this can translate into increased foot traffic and sales.
In summary, monument signs are important for their ability to enhance visibility, professional appearance, navigation, durability, regulatory compliance, and overall value addition to a property or business.
 
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